Bruce Willis is dead. Edward Norton is Tyler Durden. Clint Eastwood pulls the plug: As annoying as it can be, finding out how films end may not be such a downer after all. According to research carried out at UC San Diego, spoilers may actually enhance our enjoyment.
Nicholas Christenfeld, a professor of psychology at the California university, and his student Jonathan Leavitt recently tested the effect of spoilers using short stories, and their results will be published in the upcoming issue of Psychological Science. The study had three groups of participants: one that read the stories unaltered, one that read versions of the stories that had spoilers embedded in them, and one that was given a spoiler paragraph before they even started the story.
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