Full Frontal Psychology

Do anti-tobacco ads work? Ask a ‘neural focus group’

While watching TV this weekend, I happened on a gruesomely powerful anti-smoking advertisement. It featured former smokers who were missing body parts—a woman with missing fingers and a handsome young man with two prosthetic devices where his lower legs used to be. Both talked matter-of-factly about their permanent disabilities, which More

Two cheers for multiple-choice tests

The oldest geyser in Yellowstone National Park is: a. Steamboat Geyser b. Old Faithful c. Castle Geyser d. Daisy Geyser We’ve all answered hundreds if not thousands of these multiple-choice questions over the years. We answer them to get our drivers’ licenses, to get into good colleges and grad schools More