We’ve all been susceptible to reverse psychology. But who needs those mind games when it comes to our physical health? Now, the latest confusing information we need to overcome are findings from a new study on smoking.
Published in the Psychological Science journal, the experiment, conducted by experts from Tel Aviv University, New York University, and INSEAD Business School, reports that tobacco warning labels that read such things as “Smokers Die Early” actually promote cigarette buying instead of deterring it.
The somewhat twisted rationale goes: Consumers feel the cig makers’ honesty “increases the message recipient’s sense of knowledge and confidence about the product.”
Read the whole story: Refinery29