Altruistic people tend to score higher on many measures of life satisfaction. Yes, that seems counterintuitive, and such scales can admittedly be subjective. So a research team decided to explore the relationship between selflessness and two outcomes we are evolutionarily programmed to desire: wealth and procreation.
It reports generous people have more children than selfish ones. What’s more, as a rule, they also earn more money.
It further finds “people generally expect selfish individuals to have higher incomes,” an unsupported belief that can inspire bad behavior. In fact, writes a research team let by Kimmo Eriksson of Stockholm University, being socially conscious literally pays dividends.
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