International Business Times:
They say the best is yet to be and now psychologists say the best is the last!
Psychologists at the University of Michigan claim to have proved that whether it is a chocolate or sweet or even a kiss, it is the last one which is the best.
In a new study published in Psychological Science, a journal of the Association for Psychological Science, lead psychologist Ed O’Brien has explained that while endings affect us in many ways, the “positivity effect” theory could have the best impact.
O’Brien noted that the “last-is-best” theory, when applied in daily life, did have some significance. “It doesn’t even have to be a real last one to be experienced as best”. “When you simply tell people something is the last, they may like that thing more,” said O’Brien.
The study explained that even long painful experiences that end pleasantly are often rated better than those that are short and end painfully.
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