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Warning of Potential Side Effects of a Product Can Increase Its Sales
Side effect warnings can improve consumers’ opinions and increase product sales when there is a delay between seeing the ad and deciding to buy or consume the product. ... More>
Disaster Relief Donations Track Number of People Killed, Not Survivors
People pay more attention to the number of people killed in a natural disaster than to the number of survivors when deciding how much money to donate to relief efforts. ... More>
Bringing In More Donations to the Cause – At No Extra Cost
Over $50 billion is spent to raise $300 billion in philanthropic donations every year in the U.S. New research shows one way to significantly boost donations at no additional cost. ... More>
