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Q & A With Psychological Scientist Wilhelm Hofmann
Wilhelm Hofmann is a psychological scientist at the University of Chicago Booth School of Business. We invited our Facebook and Twitter followers to submit their questions to Hofmann on self-control and temptation. Below are his
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Why Do Some Like It Hot?
Scientific American: Why do some like what hot? Well, peanuts, of course. Spicy peanuts What did you think I was talking about? Spicy peanuts, and really, all sorts of spicy foods. Why do some people
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APS Fellows Lead in Taste Research
Which part of your tongue tastes sweet flavor most intensely? You may be familiar with the “tongue map” that supposedly showed which regions of our tongues sense bitter, sour, sweet, and salty tastes most intensely.
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The palate’s Prozac
Brisbane Times: When the recession hit (the first time around), you could hear the words buzzing from the mobile phone of every restaurant consultant around the world: “It’s time for comfort food.” But behind the
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How Food Preferences Develop
Most kids refuse to eat their vegetables. Coming up with strategies to get kids to eat more of the green stuff is just one question Julie Mennella’s lab is tackling. However, Mennella’s research focus is
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Picky Palates
The New York Times: Q. Why am I such a fussy eater? Does each person have a distinct set of taste buds, or is my fussiness just in my head? A. Differences in taste buds
