How Men Get Penalized for Straying from Masculine Norms
When women behave in ways that don’t fit their gender stereotype — for example, by being assertive — they are viewed… More
Social Norms
Why Your Kid Should Be a Rebel
Most parents dread the day their child is labeled “rebellious.” But Francesca Gino, a professor at Harvard Business School, hopes… More
Can the Psychological Technique of ‘Pre-Conformity’ Help Change Our Harmful Behaviors?
Psychologists have found a simple trick to reduce meat consumption in restaurants. Tell a customer that other people are increasingly… More
People hate small talk so much that some hosts have started banning it from their parties
We’d just left a crowded birthday party when a friend told me he admired the way I made small talk… More
The Norms, They Are a Changin’
Psychological scientist Norman Gachia discusses his disturbing research conclusions about the dwindling number of social and cultural Norms… More
Probing the Good in Bad Behavior
Some human conduct widely considered to be nasty or harmful, such as objectification and gossiping, may have some beneficial features after all, according to a stream of recent behavioral studies… More