Social Norms

Caring about tomorrow

About 70 percent of Americans believe that the climate is changing, most acknowledge that this change reflects human activity, and more than two-thirds think it will harm future generations. Unless we dramatically alter our way of life, swaths of the planet will become hostile or uninhabitable later this century — spinning out ecological, epidemiological More

You 2.0: Rebel With A Cause

A few years ago, social scientist Francesca Gino was browsing the shelves at a bookstore when she came across an unusual-looking book in the cooking section: Never Trust a Skinny Italian Chef by Massimo Bottura. The recipes in it were playful, quirky — and improbable. Snails were paired with coffee sauce, veal tongue with More