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How Elvis Got Americans to Accept the Polio Vaccine
APS Member/Author: Hal Hershfield In late 1956, Elvis Presley was on the precipice of global stardom. “Heartbreak Hotel” had reached number one on the charts earlier that year and Love Me Tender, his debut film
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Neuroscience Could Be the Key to Getting People to Wear Masks
OPINIONS ABOUT WEARING masks and maintaining social distancing are sharply divided, largely along red and blue lines. Conservatives Republicans are the least likely to wear a mask, according to poll data from Pew Research. Some neuroscientists believe that lessons
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We’re Trying To Get People To Wear Masks The Wrong Way
The words “please wear a face mask” is on almost every sign that’s posted in the windows of grocery stores, hair salons, and shops. In many places it’s now mandatory to wear a mask and
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Don’t Be Afraid to Virtue Signal — It Can Be a Powerful Tool to Change People’s Minds
The murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and Rayshard Brooks offer new reminders of ongoing anti-black violence, and have outraged millions. This time, though, calls for justice have spread further than usual—around the
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Safetyism Isn’t the Problem
APS Member/Author: Pamela Paresky As America debates when and how to reopen, those concerned about the side effects of the lockdown have begun to use the word “safetyism” to characterize what they consider extreme social-distancing
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Can the “New Normal” Ever Go Back to the Old One?
If you’re looking for a window on the new normal, it may very well be made of plexiglass. Russ Miller, who manages TAP Plastics in San Leandro, California, says business is booming. “It’s absolutely insanely
