Social Influences

Investigating Social Contagion With Digital Tools

Accumulating research provides evidence for a provocative idea that certain behaviors — such as smoking and eating habits — are contagious. Data suggest that we’re influenced not only by the behavior of our friends, family, and acquaintances, but also by the behavior of the people they know, and so on. More

Teenagers Shape Each Other’s Views on How Risky a Situation Is

Young adolescents’ judgments on how risky a situation might be are most influenced by what other teenagers think, while most other age groups are more influenced by adults’ views, according to new research in Psychological Science, a journal of the Association for Psychological Science. Psychology researchers at University College London (UCL) More