Social Influences

Hey, You’re Wearing Me Out!

I used to jog a fair bit, and when I did I loved having a regular running partner. It’s not that I’m undisciplined, but his company nudged me to run just a bit farther or faster than I might on my own. And some days it worked the other way. More

Asch Lives On

Think you are immune to peer pressure, but APS Fellow and Charter Member Anthony Pratkanis shows that 60 years later people still cave under social pressure. Check out this replication of the famous “Asch Paradigm.” Watch the video: YouTube More

Following the Crowd: Brain Images Offer Clues to How and Why We Conform

HealthCanal: What is conformity? A true adoption of what other people think—or a guise to avoid social rejection? Scientists have been vexed sorting the two out, even when they’ve questioned people in private. Now three Harvard University psychological scientists have used brain scans to show what happens when we take More

Following the Crowd: Brain Images Offer Clues to How and Why We Conform

What is conformity? A true adoption of what other people think—or a guise to avoid social rejection? Scientists have been vexed sorting the two out, even when they’ve questioned people in private. Now three Harvard University psychological scientists have used brain scans to show what happens when we take others’ More