APS Fellow Asifa Majid is uncovering deep-seated cultural differences in the way people talk about odors, aromas, and scents… More
Exploring objects through touch can generate detailed, durable memories for those objects, even when we don’t intend to memorize the object’s details… More
Inattentional blindness plays out when, absent any vision problems, individuals are so focused on a visual aspect of a scene that they fail to notice some other, highly visible feature… More
A study indicates that when we’re distracted by something visual, we can actually miss an unrelated smell… More
Students learn that what they view as “real” is but one version of reality, which can vary radically from the experience of other people.
Research shows that you don’t need to see an actual object to experience the “ventriloquist illusion” and its aftereffect. Simply imagining the object produces the same illusory results. … More