When it comes to decisions about buying and selling, businesses are supposed to use evidence and observations about the market for goods to make profitable decisions. In classical economics, it’s assumed that people make financial decisions based on rational rules of thumb—buy low, sell high, diversify portfolios, that kind of More

The Atlantic: Humans often make bad decisions. If you like Snickers more than Milky Way, it seems obvious which candy bar you’d pick, given a choice of the two. Traditional economic models follow this logical intuition, suggesting that people assign a value to each choice — say, Snickers: 10, Milky More

Participants in the 2016 Presidential Symposium hosted by APS President C. Randy Gallistel included Nobel Laureate Edvard Moser of Kavli Institute for Systems Neuroscience and Norwegian University of Science and Technology, pioneering cognitive psychologist Barbara Tversky of Columbia University, pictured, neurobiologist Randolf Menzel of Freie Universität Berlin in Germany, and cognitive More