Evolutionary Psychology

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Years ago, in the early days of what’s now known as behavioral economics, researchers began to recognize that people often made decisions rational economic theory failed to predict. Many of these decisions were characterized by extremely negative responses to loss. When a person possessed an item, for instance, he demanded More

There was a time when the world was full of women named Daisy and Iris and Lily and Rose. Naming daughters after nature’s blooms was considered a high compliment, a celebration of feminine beauty. Flowery names aren’t in fashion so much these days, but the tradition of linking blossoms and More