Years ago, in the early days of what’s now known as behavioral economics, researchers began to recognize that people often made decisions rational economic theory failed to predict. Many of these decisions were characterized by extremely negative responses to loss. When a person possessed an item, for instance, he demanded More
Would Sisyphus have been happier just sitting in a jail cell, twiddling his thumbs? After all, the punishment Zeus meted out to him was nothing more than make-work: rolling that boulder up the hill again and again and again, without purpose or sense of accomplishment. It couldn’t have been very More
Male homosexuality doesn’t make complete sense from an evolutionary point of view. It appears that the trait is heritable, but because homosexual men are much less likely to produce offspring than heterosexual men, shouldn’t the genes for this trait have been extinguished long ago? What value could this sexual orientation More
Very few people fear dandelions. Or even dangerous things—like Hummers. We may object to outsized automobiles on principle, but the mere sight of them doesn’t make us tremble and sweat and run away. On the other hand, even toddlers show an automatic and powerful fear of snakes, including harmless ones. More
There was a time when the world was full of women named Daisy and Iris and Lily and Rose. Naming daughters after nature’s blooms was considered a high compliment, a celebration of feminine beauty. Flowery names aren’t in fashion so much these days, but the tradition of linking blossoms and More
Some of the oldest tales and wisest mythology allude to the snake as a mischievous seducer, dangerous foe or powerful iconoclast; however, the legend surrounding this proverbial predator may not be based solely on fantasy. As scientists from the University of Virginia recently discovered, the common fear of snakes is More
