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Small Price Differences Can Make Options Seem More Similar, Easing Our Buying Decisions
Some retailers, such as Apple’s iTunes, are known for using uniform pricing in an effort to simplify consumers’ choices and perhaps increase their tendency to make impulse purchases. But other stores, like supermarkets, often have
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Americans increasingly stuff holiday stockings with gifts for themselves
The Washington Post: They say it’s better to give than to receive, but They haven’t been to the mall lately. Americans are doing more and more holiday shopping for themselves, data over the last decade
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Suffer. Spend. Repeat.
The New York Times: In these final weeks before the holidays, it may strike you that retailers have gone out of their way to make holiday shopping as unpleasant an experience as possible. The odd
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More Dads Buy the Toys, So Barbie, and Stores, Get Makeovers
The New York Times: Barbies are for girls and construction sets are for boys. Or are they? For the first time in Barbie’s more than 50-year history, Mattel is introducing a Barbie construction set that
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Q&A With Zoë Chance
Zoë Chance is a lecturer in marketing at the Yale School of Management. Her research includes consumer behavior, focusing on decision making and social welfare. We invited our Facebook and Twitter followers, as well as
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Why Holiday Season ‘Self-Gifting’ Is Such a Huge Retail Trend
TIME: We’ve all heard that it is better to give than receive. During the holiday shopping period, there’s a new twist to this old adage: With the rise of “self-gifting,” many consumers are clearly big
