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Pricing and the brain: Why things cost $19.95
Are we really fooled when storekeepers price something at $19.95 instead of a round twenty bucks? It seems so and new research from University of Florida marketing professors Chris Janiszewski and Dan Uy shows that
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Strange Brew
In side-by-side taste tests, pub-goers agree: “MIT Brew” tastes better than Budweiser — as long as tasters don’t learn beforehand that the secret ingredient is balsamic vinegar. It sounds more like a fraternity prank than
