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Consumer Product Safety Commission begins to consider bans in addition to warning labels
The Washington Post: Today, warnings are so pervasive that they’ve become a nearly meaningless safety tool in some areas, more useful in protecting manufacturers against legal liability than in guarding consumers from harm, according to
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Want to cut calories? Dim the lights, study suggests
TODAY: Just as music and lighting can influence what shoppers buy, toning down the tunes and dimming the lights in a fast food restaurant can help diners enjoy their meal more and eat less, according
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Selling More Than a Flashy Deal
The New York Times: Dozens of flash sites are now catering to niches, be it Zulily (children’s goods), One Kings Lane (home furnishings) or JackThreads (men’s wear). At the same time, a new crop of
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iPhone-Addicted Lego Lover Seeks Same For Fun, Romance, Brand Worship
Fast Company: A few years back, the results of a study conducted to determine if brand exposure motivates behavior was published in the Journal of Consumer Research. The researchers determined that when primed with the
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Marketing Is More Effective When Targeted to Personality Profiles
Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, research suggests.
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A Psychological Twist in Getting Something for Nothing
The Wall Street Journal: When consumers are offered something for nothing, they generally want to pay anyway. That’s according to a new study and a handful of businesses that say “pay-what-you-want” options for products often
