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Conservatives and liberals drink different beer
Salon: It was probably inevitable, but it’s striking nonetheless. In a new study published in the journal Psychological Science, Vishal Singh of New York University’s Stern School of Business and his colleagues apply an ever-growing body
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Why Consumers Just Don’t Feel the Love for Valentine’s Day
TIME: Valentine’s Day is a pale, pink shadow of its former self. Once associated with throbbing red passion and romance, today it’s more likely to elicit a sense of obligation, dread or apathy. The annual
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In Places Red, Not Blue, a Preference for the Tried and True
The Wall Street Journal: Bringing a new product to market? You’ll have a harder time in conservative parts of the country, a new paper implies. A trio of business professors studied six years of supermarket
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Name-Brand or Generic? Your Political Ideology Might Influence Your Choice
Conservatives and liberals don’t just differ when it comes to politics, they may also make different purchases at the grocery store, according to new research published in Psychological Science, a journal of the Association for
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The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices
The Atlantic: Daniel McFadden is an economist. But his new paper, “The New Science of Pleasure,” shows the many ways economics fails to explain how we make decisions — and what it can learn from
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Why Shoppers Just Can’t Resist Clearance Sales
TIME: January is prime time for shoppers stalking “further reductions” on merchandise that didn’t sell for Christmas or during the post-Christmas and post-New Year’s sales. In other words, it’s prime time for consumers to buy
