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The Psychology of Small Packages
The Wall Street Journal: Did you really eat that many cookies? Packaged-food makers might know the answer, even if you don’t. Aware that people snack a lot throughout the day, they continue to introduce new
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“Consult Your Physician Immediately If …”
The Huffington Post: It’s difficult to turn on the TV today without seeing an advertisement for one drug or another. That’s not surprising, since drug makers spend billions of dollars each year to promote their
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Conservatism and Product Purchase
The Huffington Post: When you meet new people, there are a few things you can find out about them that seem to say a lot about them. The music people listen to, for example, seems
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The Price Is Right, but Confusing
Scientific American: You’re in the supermarket picking a breakfast cereal. Will it be cinnamon raisin or oats ‘n honey? Hard to decide? What if I told you they both cost the same, would that make
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After You Read the Listings, Your Agent Reads You
The New York Times: Every saleswoman will tell you that the customer is always transparent. Maybe not entirely, completely, but compared with the poker face a buyer thinks that he or she is wearing, there
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Living With Less. A Lot Less.
The New York Times: I LIVE in a 420-square-foot studio. I sleep in a bed that folds down from the wall. I have six dress shirts. I have 10 shallow bowls that I use for
