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To Savor the Flavor, Perform a Short Ritual First
Birthday celebrations often follow a formula, including off-key singing, making a birthday wish while blowing out candles, and the ceremonial cutting of the birthday cake. New research suggests that this ritual not only makes the
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Distracted at Dinner? That’s Why Your Cooking Tastes Bland
Research suggests that in addition to making us eat more, distractions during meals may also make our food taste different.
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Attention, Shoppers: Store Is Tracking Your Cell
The New York Times: Like dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce
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Buying Behavior Can Be Swayed by Cultural Mindset
There are some combinations that just go well together: Milk and cookies, eggs and bacon, pancakes and maple syrup. But new research reveals that people with individualistic mindsets differ from their collectivist counterparts in ascribing
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Studies show how to be better consumers
Chicago Tribune: Would you pay 50 percent more for “organic” firewood? Would you be more willing to buy a used refrigerator if it had an “attractive enamel-coated ferromagnetic exterior?” Would you be more likely to buy juice
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Why Healthy Eaters Fall for Fries
The New York Times: LAST Tuesday, Connor Moran, a limit-the-red-meat, increase-the-greens, eat-salad-for-lunch kind of guy, stopped into a Bronx Dunkin’ Donuts for his usual black coffee, no sugar, no cream. He walked out with a
