It all comes down to willpower, right? Strength of purpose. Muster the resolve to skip dessert, and you have a shot at losing that spare tire hanging off your belly. Succumb to your temptations, however, and you are simply being weak.
But is it just weakness that causes us to overeat?
A study in Psychological Science suggests that our inability to resist that mouthwatering looking chocolate cake doesn’t arise simply because our willpower is weak but also because, after exhausting our willpower, the cake looks even more mouthwatering to us than it did before. Our ability to overcome temptation is reduced at the same time that the power of the temptation increases.
Read the whole story: Forbes