From: Futurity

THERE’S A SIMPLE WAY TO MAKE HEALTHY FOOD APPEALING

In a new study, researchers found that evocative labels such as “twisted citrus glazed carrots” and “ultimate chargrilled asparagus” can get people to choose and consume more vegetables than they otherwise would—as long as the food is prepared flavorfully.

“This is radically different from our current cultural approach to healthy eating which, by focusing on health to the neglect of taste, inadvertently instills the mindset that healthy eating is tasteless and depriving,” says senior author Alia Crum, an assistant professor of psychology at Stanford University.

“And yet in retrospect it’s like, of course, why haven’t we been focusing on making healthy foods more delicious and indulgent all along?”

Read the whole story: Futurity

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