The Wall Street Journal:
People with the noble New Year’s resolution to work out or work out more should mark their calendars: That resolve starts to waver in the third week in January, data shows.
The pattern shows how difficult it is to make a new habit stick.
Attendance is a delicate part of a gym’s business. Gyms need new members but face regulars who complain about crowds, waits and the poor etiquette of January newcomers.
Check-ins on Facebook to facilities with “gym” or “fitness” in the name drop 10% in February, according to two years of Facebook data. The decline starts as early as the third week in January, Facebook researchers say. This dip comes after a more than 50% surge from December as people chase vows to lose weight or get fit.
It takes about 66 days to form a habit, according to a 2009 study by researchers at University College London.
Read the whole story: The Wall Street Journal