If you have pondered how intelligent and educated people can, in the face of overwhelming contradictory evidence, believe that evolution is a myth, that global warming is a hoax, that vaccines cause autism and asthma, that 9/11 was orchestrated by the Bush administration, conjecture no more. The explanation is in what I call logic-tight compartments—modules in the brain analogous to watertight compartments in a ship.
The concept of compartmentalized brain functions acting either in concert or in conflict has been a core idea of evolutionary psychology since the early 1990s. According to University of Pennsylvania evolutionary psychologist Robert Kurzban in Why Everyone (Else) Is a Hypocrite (Princeton University Press, 2010), the brain evolved as a modular, multitasking problem-solving organ—a Swiss Army knife of practical tools in the old metaphor or an app-loaded iPhone in Kurzban’s upgrade.
Cognitive dissonance may also be at work in the compartmentalization of beliefs. In the 2010 article “When in Doubt, Shout!” in Psychological Science, Northwestern University researchers David Gal and Derek Rucker found that when subjects’ closely held beliefs were shaken, they “engaged in more advocacy of their beliefs … than did people whose confidence was not undermined.”
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