There may be more to the phrase “the voice of reason” than meets the ear. When it comes to controversial ideas, a person’s voice is more persuasive than the written word, according to a new study.
In “The Humanizing Voice: Speech Can Reveal, and Text Conceal, The Presence of a Thoughtful Mind in The Midst of Disagreement” in a recent issue of Psychological Science, Juliana Schroeder of the University of California at Berkeley and faculty at the University of Chicago conducted several experiments exposing volunteers to ideas they agreed or disagreed with. In one, about 300 people watched, listened to or read arguments about war, abortion or music (country or rap — genres people tend to have strong feelings about).
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