A Psychological Solution Prevents Rubbernecking
People just can’t seem to help themselves when it comes to gawking at accidents and car crashes. Rubbernecking—or slowing down… More
Minds on the Road
Similarity to Human Drivers Inspires Trust in Self-Driving Cars
A study explores whether giving artificial intelligence a more human face, in the form of a virtual driving agent, would help increase people’s trust in smart driving systems… More
Cognitive Costs of Crossing the Street Increase with Age
On average, a pedestrian in the US is killed in a car-related accident every 2 hours and injured every 7… More
Why People Buckle Up in Cars, But Not in Cabs
In May, Nobel Prize-winning economist John F. Nash Jr. and his wife Alicia were tragically killed in a car accident… More
Fighting Crime, One License Plate at a Time?
You’re driving down the street when you witness a hit-and-run incident between two other cars. The offending driver speeds off… More
The Seduction of a Sunny Day: How Weather Biases Car Buying Behavior
An analysis of 40 million car sales reveals the weather on the day of purchase can bias buyers towards choosing a car they may later regret… More