From: Pacific Standard

Moral Outrage Can Backfire When It Goes Viral

Moral outrage feels good. If you see a social media post that you view as racist, sexist, or otherwise offensive, a stinging reply can be an irresistible temptation.

But if too many people take the bait, all that criticism can come across as piling on, which creates sympathy for the original transgressor.

It is “the paradox of viral outrage,” in the words of Stanford University scholars Takuya Sawaoka and Benoit Monin: “The same individual outrage that seems laudable and necessary in isolation may be viewed as excessive and bullying when echoed by multitudinous other users.”

In the journal Psychological Science, the researchers illustrate this by describing six studies with a total of more than 3,300 participants. The first featured 397 adults recruited online, all of whom viewed “an actual media post in which a white woman pictured herself with black tape on her face and joked about fitting into her historically black college.”

Read the whole story (subscription may be required): Pacific Standard

APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines.

Please login with your APS account to comment.