Members in the Media
From: Futurity

Humblebrags Aren’t Making People Happy For You

Futurity:

The “humblebrag” and other forms of self-promotion often backfire, a new study finds.

The researchers wanted to find out why so many people frequently get the trade-off between self-promotion and modesty wrong. They found that self-promoters overestimate how much their self-promotion elicits positive emotions and underestimate how much it elicits negative emotions.

As a consequence, when people try to increase the favorability of the opinion others have of them, they excessively self-promote, which has the opposite of the intended effect.

Read the whole story: Futurity

More of our Members in the Media >

Leave a Comment

Your email address will not be published.

Required fields are marked*

This site uses Akismet to reduce spam. Learn how your comment data is processed.