The weather doesn’t just determine if we should be wearing a thick coat or not — it can have profound effects on the way we behave.
You’re warmer and colder towards people depending on the weather. In studies, warmer conditions induced: greater social proximity; use of more concrete language; and a more relational focus. (1)
People shop more on sunny days: as exposure to sunlight increases, negative effects decrease and consumer spending tends to increase… (2)
…And work more when it pours: on rainy days, men shift on average 30 minutes from leisure to work. (3)
The weather can affect which university you pick: an increase in cloud cover of one standard deviation on the day of the visit is associated with an increase in the probability of enrolment of nine percentage points. (4)
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