Your source for the latest psychological research.

Lost in the Shopping Center

You go to the mall to buy one pair of jeans and leave with your jeans plus new shoes, a pretzel, and a couple of magazines. Sound familiar? Watch Marc Fennell of Hungry Beast explain how store design can encourage impulse buying — and why Ikea shoppers in particular tend to overbuy.

According to Alan Penn of University College London, Ikea really is designed like a maze. You can read more about Penn’s research from Daily Mail and the Telegraph. If you’re looking for tips on orienting yourself and escaping from maze-like buildings, Laura A. Carlson’s article on orientation and architecture published in Current Directions in Psychological Science offers tips for navigating in new environments.

Leave a comment below and continue the conversation.


Leave a comment.

Comments go live after a short delay. Thank you for contributing.