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Non voters

The ‘Silent Majority’ Agrees With Me, Voters Believe

We like to think that others agree with us. It’s called “social projection,” and it helps us validate our beliefs and ourselves. Psychologists have found that we tend to think people who are similar to us in one explicit way—say, religion or lifestyle—will act and believe as we do, and vote as we do.  Meanwhile, we exaggerate differences between ourselves and those who are explicitly unlike us.... More>

Sneaky Stars and Stripes

Believe it or not, basking in the glow of the grand old flag may shift our political beliefs. A study in an upcoming issue of Psychological Science found that exposure to the American flag led to a shift toward Republican beliefs, attitudes, and voting behavior, for both Republican and Democratic participants.... More>

Vote – ‘Just Do It!’

Who would have thought that exercising and voting were related to each other? A recent study published in Psychological Science found a link between people’s physical activity and their political […] More>

Study Links Physical Activity to Political Participation

How is going for a jog like voting for president? As far as our brains are concerned, physical activity and political activity are two sides of the same coin. Scientists found that people who live in more active states are also more likely to vote. And in an experiment, volunteers who were exposed to active words like "go" and "move" said they were more likely to vote than did people who saw words like "relax" and "stop."... More>