Observing the way readers’ eyes move can predict how voters will respond to real world ballot measures. More
Observing the way readers’ eyes move can predict how voters will respond to real world ballot measures. More
Observing the way readers’ eyes move can predict how voters will respond to real world ballot measures. More
A sample of research on the fallibility of memory, encephalogram research, voice familiarity, voting preferences, neurodegenerative disease and aging, foreground bias in visual perception, and the responsible use of third-party data. More
An effort underway by the government of the District of Columbia demonstrates how acts as simple as redesigning municipal forms can make government more equitable for all residents. More
Poorly designed ballots can prevent voters from understanding, seeing, using, and processing information correctly, which can lead to voting failures that alter the outcome of elections. Applied psychologists and human factors engineers can make a real difference in ensuring that ballots accurately capture voter intent. More
A sample of research on voter perceptions of Donald Trump’s personality, depression and self-esteem, trauma exposure, digital-media use and depressive symptoms, pathological personality traits, social anxiety disorder and social interactions, and how to eat healthier. More