Bloomberg Business Week:
Literally following metaphors of creative thinking—actually sitting “outside the box” to complete word tasks, for example—enhances creative problem-solving, according to a recent study by the University of Michigan Ross School of Business professors Jeffrey Sanchez-Burks and Suntae Kim.
To draw these conclusions, they assembled a team of international researchers who conducted five studies with nearly 400 college students who literally followed metaphors. Participants, for instance, generated ideas while first holding out their left hand and then their right hand to test “on the one hand, then on the other hand.”
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