If you’re like most people, your brain rarely gets straight A’s when it comes to resisting temptation. We know the dangers of eating too much, of drinking too much, of drugs or gambling or having an extramarital romp. But faced with the food or the drink or the buzz or the fling—faced with the fun, in other words—we too often give in.
The problem, it turns out, is not with your brain as a whole, but with a battle for dominance between two parts of it: the nucleus accumbens (where the good times roll) and the inferior frontal gyrus (where the bouncer lives). According to a new paper published in Psychological Science, the way those two regions settle their differences will determine—at least partly—how well any one person avoids overindulging.
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