From: NPR

Bracket Frenzy Moves Beyond College Basketball


March madness means NCAA brackets, along with brackets for practically everything else, from Star Wars characters to grooming products to public radio shows. What makes brackets so appealing?

Barry Schwartz has spent a career studying the psychology of choice at Swarthmore College.

Read the whole story: NPR

Leave a Comment

Your email address will not be published.
In the interest of transparency, we do not accept anonymous comments.
Required fields are marked*