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Countering “Neuromyths” in the Movies

Using a grant awarded by the APS Fund for Teaching and Public Understanding of Psychological Science, Mary V. Spiers is educating the public about the science behind popular movies. ... More>


Meet Facebook’s Mr. Nice


The Psychology Behind Our Collective Ebola Freak-Out


Building Your Brand’s Warmth and Competence


How Warm Is Your Brand?

People tend to see companies and brands the same way they perceive, judge, and behave toward one another. That can drive their preferences for products or providers. ... More>