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The Psychology Behind Our Collective Ebola Freak-Out

Building Your Brand’s Warmth and Competence

How Warm Is Your Brand?

People tend to see companies and brands the same way they perceive, judge, and behave toward one another. That can drive their preferences for products or providers. ... More>

Can watching the news can make you sick?

Profanity on TV Linked to Foul-Mouthed Kids