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Building Your Brand’s Warmth and Competence
The Entrepreneur: If you want more customers, you need to get warmer. It turns out customers stereotype companies the way they stereotype people. We want a combination of warmth and competence from our brands, just
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How Warm Is Your Brand?
The world is having a love affair with Costco. Fortune Magazine ranks the warehouse retailer as one of the world’s most admired companies, and only partly because of its commitment to social responsibility. Operating under
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Prosocial Media Linked With Empathy Across Cultures
Media and video games that portray cooperation and caring have a positive influence on behavior, a cross-cultural study shows.
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Study Finds Most Drug Commercials Misleading
Scientific American: “Don’t Rasp Your Throat With Harsh Irritants, Reach for a LUCKY instead,” reads one Lucky Strike Cigarettes ad from the 1930s. It’s almost beyond belief today that a cigarette company could get away
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Does Media Violence Lead to the Real Thing?
The New York Times: EARLIER this summer the actor Jim Carrey, a star of the new superhero movie “Kick-Ass 2,” tweeted that he was distancing himself from the film because, in the wake of the
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Perceptions of Crisis Situations
This proof-of-concept demonstration applied the Riverside Situational Q-sort (RSQ) to the problem of assessing audience responses to two types of crisis situations (sports and food safety) across three media outlets (social, traditional news, and professional
