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Why That Video Went Viral
The New York Times: There it was, virtual gold: a video of a firefighter resuscitating a kitten trapped in a smoky home. Neetzan Zimmerman, then an editor at Gawker, a news and gossip site, knew it was destined
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Step Up to the Mic
If knowledge is power, then psychological scientists have enormous untapped power to change the world. Psychologists study something of interest to everyone on the planet — namely, people. We try to understand why people behave
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Building Your Brand’s Warmth and Competence
The Entrepreneur: If you want more customers, you need to get warmer. It turns out customers stereotype companies the way they stereotype people. We want a combination of warmth and competence from our brands, just
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How Warm Is Your Brand?
The world is having a love affair with Costco. Fortune Magazine ranks the warehouse retailer as one of the world’s most admired companies, and only partly because of its commitment to social responsibility. Operating under
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Prosocial Media Linked With Empathy Across Cultures
Media and video games that portray cooperation and caring have a positive influence on behavior, a cross-cultural study shows.
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Study Finds Most Drug Commercials Misleading
Scientific American: “Don’t Rasp Your Throat With Harsh Irritants, Reach for a LUCKY instead,” reads one Lucky Strike Cigarettes ad from the 1930s. It’s almost beyond belief today that a cigarette company could get away
