Legendary APS William James Fellow Jerome Bruner passed away at the age of 100 on June 5, 2016. His groundbreaking contributions to cognitive, educational, and perceptual psychology have had transformative effects on the field as a whole, as well as effects on fields such as anthropology, neuroscience, and linguistics. Often More
Read about the latest research published in Psychological Science: The Missing-Phoneme Effect in Aural Prose Comprehension Jean Saint-Aubin, Raymond M. Klein, Mireille Babineau, John Christie, and David W. Gow, Jr. Studies repeatedly show that when people read text for comprehension while searching for a target letter, they miss a great number More
William James Fellow Award Address recorded May 2016 in Chicago at the 28th Annual Convention of the Association for Psychological Science. More
As a Yale university graduate student back in the mid 1950s, APS Past President and William James Fellow Gordon H. Bower was being indoctrinated into the then-dominant learning theory of Clark Hull, who sought to explain learning and motivation by scientific laws of behavior. But he became a devotee of More
The New York Times: Moist. Luggage. Crevice. Stroke. Slacks. Phlegm How did those words make you feel? Certain everyday words drive some people crazy, a phenomenon experts call “word aversion.” But one word appears to rise above all others: “moist.” For that reason, a recent paper in the journal PLOS More
When naming a company or a product, marketers may want to pay extra attention to the exact syllables they’re considering. New research demonstrates that specific sounds can convey an impressive amount of symbolic meaning, which can influence the way people perceive a brand. Across five studies, a team led by More
