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A Psychological Twist in Getting Something for Nothing
The Wall Street Journal: When consumers are offered something for nothing, they generally want to pay anyway. That’s according to a new study and a handful of businesses that say “pay-what-you-want” options for products often
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Why do you have to sell your privacy to win?
Chicago Tribune: When you heard about that southern Illinois couple winning a $218 million lottery prize — and keeping it a secret for weeks — did you think about what you would have done? Would
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Should We Stop Referring to People as ‘Consumers’?
TIME: The term “consumers” is routinely used in place of “people” and “citizens.” While most people (consumers?) don’t notice or care much about the terms being used interchangeably, there are those who resent being labeled
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Your (Virtual) Future Self Wants You To Save Up
NPR: A retirement crisis is looming. As people live longer, one study finds that half of all households are at risk of coming up short on retirement money. And while many working households may feel
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When Today’s Deal Is Tomorrow’s Regret
The New York Times: HOW much is a $150 coupon worth? For Matt Sumell, the cost turned out to be one new relationship, as well as a little bit of pride. In January 2011, Mr.
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How Raising Prices Can Increase Your Sales
Forbes: It’s every business executive’s worst nightmare: you raise your prices, only to alienate your customers and decimate your bottom line. But what if the reverse were true? Social psychologist Robert Cialdini suggests that in
