Throwback Thursday: The Psychology Behind its Success
FORTUNE — I archive dive almost every Thursday, searching for the perfect photograph: a shot from one of college’s many Ugly Sweater parties; my best friend and I, 20 pounds lighter, grinning at prom; my sisters and I huddled together in 1996, our matching bowl cuts perfectly aligned. With a little help from the slight aging powers of the Valencia filter, my picture-perfect memories are posted to Instagram — never without the beloved #tbt hashtag.
I’m far from Instagram’s only wistful user. To date, more than 228 million photos have been tagged with a “Throwback Thursday” hashtag — either #tbt or #throwbackthursday — indicating the use of a crowd-pleasing photo from days gone by. (#Love, which was Instagram’s most popular tag last year, is used in a total of 523.6 million photos.) Even celebrities are in on the act:Michele Obama, Beyoncé, and Ariana Grande had some of the most-liked #tbt photos in 2013, but lost to Niall Horan of the pop group One Direction; his photo raked in over 798,000 insta-hearts.
Read the whole story: CNN
APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines.
Please login with your APS account to comment.