Members in the Media
From: NPR

The Cost Of Free Doughnuts

NPR:

If you think about every other price in the world — a dollar, $12.99 — free stands out.

Free has the power to make us do completely irrational things. It can drive us to break rules, and take risks we never thought possible. It can make us feel savvy and smug and exhilarated.

Take Benjamin Joffe-Walt, brother of our own Chana Joffe-Walt. In 1995, he was 15 years old when British Airlines started offering international flights from his hometown of Philadelphia. The airline gave away free tickets to the first 100 people who showed up at 11 a.m. on a Tuesday.

Read the whole story: NPR

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