The Huffington Post:
My memory baffles me. There is no rhyme or reason to what I recall and what I forget, whether it’s today’s to-do list or recollections of childhood. Important information vanishes, yet I have a random collection of odd facts and memory traces taking up space in my mind.
The results supported the scientists’ idea. As summarized in an article to be published in the journal Psychological Science, words for animate objects were much more likely to be remembered than were words for inanimate objects. Indeed, animacy was one of the most potent influences on retention and recall — along with imagery.
Read the whole story: The Huffington Post