Some Kids Need More Protection From Ultra-Processed Food

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Some children are born with what scientists call a strong food reward drive, says psychologist Ashley Gearhardt at the University of Michigan. They feel extra strong motivation to eat. They’re hungry often, may eat quickly, and they don’t easily feel full or satiated. Kids with a strong food reward drive can regulate their eating with whole or minimally processed foods, she says. But with ultra-processed food, they struggle.

Popular advice around ultra-processed foods probably isn’t going to work well when a kid has a strong food reward drive, Gearhardt adds. They need different help and guidance to feel good and stay healthy in our society, where these foods are ubiquitous.

“A strong reward drive served people in times of famine, but it’s a nightmare in an ultra-processed food environment,” she says.

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