Let’s face it: gossips get a bad rap.
Smugly looking down from a moral high ground — and secure in the knowledge that we don’t share their character flaw — we often dismiss those who are obsessed with the doings of others as shallow.
Indeed, in its rawest form, gossip is a strategy used by individuals to further their own reputations and interests at the expense of others. Studies that I have conducted confirm that gossip can be used in cruel ways for selfish purposes.
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