Your false modesty isn’t fooling anyone, according to a new study from researchers at Harvard and the University of North Carolina Chapel Hill.
“It’s such a common phenomenon. All of us know some people in our lives, whether in social media or in the workplace, who do this annoying thing,” says study author Ovul Sezer, an assistant professor of organizational behavior at UNC’s Kenan-Flagler Business School. “You think, as the humblebragger, that it’s the best of both worlds, but what we show is that sincerity is actually the key ingredient.”
Sezer and her team conducted a series of experiments to determine how common humblebragging is and how others perceive it. They found that humblebragging is everywhere: Out of 646 people surveyed, 70% could recall a humblebrag they’d heard recently.
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