We’re often told to maintain eye contact when speaking with others. But a new study published in the journal Psychological Science is poking holes in the theory that looking deep into someone’s eyes shows interest and boosts persuasion.
In fact, the University of British Columbia researchers report that in the midst of an argument, looking the other person in the eye won’t get them to agree with you. It actually may do the opposite.
The researchers tested the power of eye contact by asking 20 study participants to share their opinions of controversial issues such as affirmative action and assisted suicide, and then watch a video of a speaker chatting about various topics. The researchers used eye-tracking technology to determine when the participants were maintaining eye contact.
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