From: The Huffington Post

Giving, Rather Than Receiving, Leads To Lasting Happiness: Study

New U.S. research has found that we may get longer-lasting happiness by giving to others, rather than receiving for ourselves.

Carried out by psychologists from the University of Chicago Booth School of Business and Northwestern University Kellogg School of Management, the new research involved a series of experiments to see which brought the longest-lasting joy — giving a gift to yourself or to others.

In one of the experiments, 96 participants received $5 every day for five days and were randomly assigned to spend the money on themselves or on someone else. This could be by leaving money in a tip jar at a café or making an online donation to charity every day, but they had to spend the money on the exact same thing each time.

The findings, due to be published in the journal Psychological Science, showed that when they repeatedly gave to others the participants’ happiness did not decline, and the joy they felt from giving to others on the fifth day was just as strong as on the first day.

Read the whole story (subscription may be required): The Huffington Post


We plan to use info from this and other articles like it to launch a new for[profit business with a high focus on being philanthropic. Imagine donating 1 book to an underserved child for every book sold.
If ou want me to keep you informed or want to guide me to use specific info, just reply to email that I left.

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