Though it might seem impossible, and certainly inadvisable, to judge a person by their name, a new study suggests our brains try anyway.
The more pronounceable a person’s name is, the more likely people are to favor them.
“When we can process a piece of information more easily, when it’s easier to comprehend, we come to like it more,” said psychologist Adam Alter of New York University and co-author of a Journal of Experimental Social Psychology study published in December.
Fluency, the idea that the brain favors information that’s easy to use, dates back to the 1960s, when researchers found that people most liked images of Chinese characters if they’d seen them many times before.
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