New Delhi: A new study has found that when humans see red, their reactions become both faster and more forceful.
The findings may have applications for sporting and other activities in which a brief burst of strength and speed is needed, such as weightlifting. But the authors caution that the colour energy boost is likely short-lived.
“Red enhances our physical reactions because it is seen as a danger cue,” said coauthor Andrew Elliot, professor of psychology at the University of Rochester and a lead researcher in the field of colour psychology.
“Humans flush when they are angry or preparing for attack. People are acutely aware of such reddening in others and it`s implications,” he said.
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